MAEDN

Privacy Policy

Last updated: 1 May 2026

MAEDN AG, Gotthardstrasse 26, 6300 Zug, Switzerland ("MAEDN", "we", "us") takes the protection of your personal data seriously. This privacy notice (the "Notice") describes how we collect, use, disclose and otherwise process personal data in connection with the website maedn.ch (the "Website") and any related communication channels. It is aligned with the Swiss Federal Act on Data Protection of 25 September 2020 (revFADP), its ordinance, and — where applicable — the EU General Data Protection Regulation 2016/679 (GDPR).

1. Controller and contact

The controller responsible for the processing of personal data via this Website is MAEDN AG, Gotthardstrasse 26, 6300 Zug, Switzerland. You can reach us in all data protection matters at info@maedn.ch.

2. Scope and definitions

This Notice applies to all visitors of the Website ("Visitors"), persons contacting us via the contact form or by email, persons subscribing to communications and any other natural persons whose personal data we process in connection with the Website. "Personal data" means any information relating to an identified or identifiable natural person; "processing" means any operation performed on personal data, including collection, storage, use, disclosure, restriction or deletion.

3. Categories of personal data we process

  • Identification and contact data: first name, last name, company, country, email address, phone number (if provided), correspondence content.
  • Inquiry data: type of inquiry, subject, message content, files you may attach voluntarily.
  • Technical / connection data: IP address, device and browser identifiers, operating system, referrer URL, requested URL, language settings, date and time of access, cookie identifiers, approximate geo-location derived from IP.
  • Behavioural data: pages visited, links clicked, scroll depth and similar interaction signals, processed only where consent has been provided through the cookie banner.
  • Consent data: records of cookie preferences, consent timestamps, the version of the consent banner shown.

We do not knowingly collect special categories of personal data through the Website (e.g. health, religion, political opinions). Please refrain from sending such data to us through the contact form.

4. Purposes of processing

  • operating, maintaining, securing and improving the Website;
  • responding to your inquiries and managing related correspondence;
  • informing you about MAEDN, the platform under development, the development roadmap and — if you have expressly consented — about future products, partner programs and events;
  • preventing, detecting and investigating fraud, abuse and other unlawful conduct;
  • establishing, exercising or defending legal claims and complying with applicable legal obligations (e.g. record-keeping under the Swiss Code of Obligations);
  • producing aggregated, anonymised statistics about Website usage to improve our content and services.

5. Legal bases

Where the GDPR applies, we rely on the following legal bases:

  • Performance of pre-contractual measures at your request (Art. 6(1)(b) GDPR), in particular when we respond to your inquiry;
  • Compliance with legal obligations to which MAEDN AG is subject (Art. 6(1)(c) GDPR);
  • Legitimate interests (Art. 6(1)(f) GDPR), in particular operating a secure and reliable Website, preventing abuse, defending legal claims, and informing potential clients and partners about the platform under development;
  • Your consent (Art. 6(1)(a) GDPR), in particular for non-essential cookies, analytics and marketing communications, which you may withdraw at any time with effect for the future.

Under the revFADP, we process personal data based on a legitimate purpose, in good faith and proportionately. We rely on consent where required by law and on overriding legitimate interests where the processing is necessary and proportionate.

6. Recipients and processors

Personal data is accessed only by employees and bodies of MAEDN AG who need it to fulfil the purposes set out above. We may engage carefully selected service providers who act as processors on our behalf and are bound by written agreements containing appropriate confidentiality and data-protection obligations. Categories of recipients include in particular:

  • hosting, infrastructure, content delivery and email service providers;
  • web analytics and consent management providers (subject to your consent);
  • IT security, monitoring, anti-fraud and backup providers;
  • professional advisors (legal, tax, audit) bound by professional secrecy;
  • courts, authorities and third parties to the extent required by law or necessary to establish, exercise or defend legal claims.

7. International transfers

Personal data is in principle processed in Switzerland and the European Economic Area (EEA). If we transfer personal data to a country outside Switzerland or the EEA that does not benefit from an adequacy decision recognised by the Swiss Federal Council or the European Commission, we put in place appropriate safeguards in accordance with Article 16 revFADP and Articles 44 et seq. GDPR, in particular the Swiss-compatible version of the EU Standard Contractual Clauses, and we apply additional technical and organisational measures where appropriate.

8. Retention periods

We retain personal data only for as long as necessary to achieve the purposes set out in this Notice or as required by applicable law. As a guideline:

  • contact-form correspondence: typically up to 24 months after the last contact;
  • server logs: short-term (typically up to 6 months) for security and IT operations;
  • cookie consent records: as required to evidence consent (typically 12–24 months);
  • accounting and commercial records: 10 years (Art. 958f Swiss Code of Obligations).

9. Data security

We apply appropriate technical and organisational measures, including TLS encryption in transit, access controls, hardened cloud infrastructure, principle of least privilege, logging and regular reviews. No transmission via the internet can be guaranteed to be absolutely secure; you transmit data to us at your own risk, but we treat it with the utmost care.

10. Your rights

Subject to applicable law and to legal exceptions, you have the right to:

  • obtain information about the personal data we process about you (right of access);
  • request rectification of inaccurate or incomplete data;
  • request erasure of personal data;
  • request restriction of processing;
  • object to processing based on legitimate interests or for direct marketing;
  • request data portability of data you have provided to us;
  • withdraw any consent with effect for the future;
  • lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC, edoeb.admin.ch) or, where the GDPR applies, with the competent supervisory authority in your country.

To exercise your rights, please contact us at info@maedn.ch. We may need to verify your identity before processing your request.

11. Cookies and tracking

This Website uses cookies and similar technologies. Strictly necessary cookies are set by default in order to operate the Website (e.g. session, security, language preference). All other cookies (preferences, analytics, marketing) are only set after you have given your consent through the cookie banner. You can change your preferences at any time via the "Cookie settings" link in the footer. Details are described in our Cookie Policy.

12. Server logs

Our hosting provider automatically processes technical access data (e.g. IP address, timestamp, requested URL, response code, user agent) for the purpose of operating, securing and analysing the technical performance of the Website. Logs are kept for a short period and are deleted or anonymised once they are no longer required.

13. Contact form

Information you submit via the contact form is processed for the purpose of handling your inquiry. Mandatory fields are marked as such; provision of further information is voluntary. We process this data based on Art. 6(1)(b) GDPR (pre-contractual measures) and, where applicable, on our legitimate interest in responding to inquiries (Art. 6(1)(f) GDPR), as well as on the corresponding bases under the revFADP.

14. Communication channels

When you contact us by email, telephone or other electronic means, we process the personal data necessary to deal with your request, together with metadata such as date and time of contact. We may store correspondence as part of our internal documentation duties.

15. Profiling and automated decisions

We do not currently use this Website to make decisions producing legal effects concerning you or similarly significantly affecting you that are based solely on automated processing within the meaning of Article 22 GDPR or Article 21 revFADP.

16. Changes to this Notice

We may update this Notice from time to time to reflect changes in our processing activities or applicable law. The current version is always available on the Website with the corresponding "last updated" date. Material changes will, where appropriate, be highlighted via the Website.